Universal Analytics & Single User View

Last night I spoke at the first LBI SEO Meet-Up, talking about Universal Analytics; in particular how can use this kind of technology to enhance our marketing decision making, how we can use real outcome data (such as purchases, repeat purchases, long-term subscriptions and other ‘downstream’ actions) to better-inform our keyword research, better prioritise our tactics, and to spot exciting new opportunities.


3 Comments

PedroCZ

about 12 months ago

Hey Jono, just wanted to let you know that the link on last-but-one slide related to weather segmentation doesn't work... Cheers, Petr

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Jono Alderson

about 12 months ago

Thanks for the spot! Should be correct, now...

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PedroCZ

about 12 months ago

Yep, works! Cheers! :)

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