This is me.
An award-winning, world-leading digital expert.
I'm an expert in digital strategy, SEO, analytics, web development, WordPress, speed, martech, conversion rate optimisation and more.
I'm equally comfortable with defining the ‘big picture’ and strategic direction, as I am with getting my hands dirty in the nitty-gritty technical detail.
Businesses come to me looking for help with fixing their websites, acquiring more customers, and preparing their businesses for the future. From ideation to execution and ongoing optimisation, I'm the expert you need.
Some of my thinking
Find more on my blog
Website Security: Sensitive docs, robot blocks, and file-system locks
There’s a potential security flaw buried deep in millions of websites. Is yours exposing sensitive business information and documents?
How to do SEO in the year 20xx
It’s the same as it’s always been. You need to try harder. To do better. To improve everything about your business.
Digital Marketing is dead: survival tips for what comes next (Part 1)
In a world where customers neither want nor need to visit your website – when they can find what they want elsewhere – what happens next?
Why SEO agencies need to focus on expertise, not execution
Does outsourcing SEO to agencies work any more? Did it ever? What should they be doing for their money, exactly? Times are changing.
There’s no such thing as a Site Migration
Businesses ‘migrate’ websites and platforms all the time. But what does that mean, exactly? And, why does it always go so wrong? We need better, more consistent, terminology.
What the Walking Dead taught me about the future of consumer loyalty
In a world of unlimited options but limited differentiation, brands will need to learn to stand out from the crowd.
The analytics challenges of tomorrow…
As the complexity of data collection, storage and processing decreases, analysts will need to shift their focus to answering business questions – and training machines to help them do so.
My WordPress ‘cleanup’ script
I include the following, or something similar, in most of my WordPress projects. It lightly standardises some awkward behaviours, removes some superfluous settings and capabilities which I rarely/never use, and enhances/improves some default functions and approaches. Warning – do not simply copy and paste this into your theme/functions; it’ll need adapting to fit your use-case,[…]