I help businesses do better online
Award-winning, world-leading digital expert.
I'm a globally recognised expert in digital strategy, SEO, analytics, WordPress, speed, martech, conversion rate optimisation, growth and more.
I'm equally comfortable with defining the ‘big picture’ and strategic direction, as I am with getting my hands dirty in the nitty-gritty technical detail.
Businesses engage with me to improve their platforms, acquire more customers, and prepare for the future. From ideation to execution, and for ongoing optimisation, I'm the expert you need.
Some of my thinking
You can find more on my blog.
Website Security: Sensitive docs, robot blocks, and file-system locks
There’s a potential security flaw buried deep in millions of websites. Is yours exposing sensitive business information and documents?
How to do SEO in 2018 (and 2019, and forever)
It’s the same as it’s always been. You need to try harder. To do better. To improve everything about your business.
Digital Marketing is dead: survival tips for what comes next (Part 1)
In a world where customers neither want nor need to visit your website – when they can find what they want elsewhere – what happens next?
Must-have WordPress plugins
Whilst WordPress gets a lot right out of the box, there’s always room for enhancement, customisation, and extension. Here’s my go-to toolkit…
Why SEO agencies need to focus on expertise, not execution
Does outsourcing SEO to agencies work any more? Did it ever? What should they be doing for their money, exactly? Times are changing.
There’s no such thing as a Site Migration
Businesses ‘migrate’ websites and platforms all the time. But what does that mean, exactly? And, why does it always go so wrong? We need better, more consistent, terminology.
What the Walking Dead taught me about the future of consumer loyalty
In a world of unlimited options but limited differentiation, brands will need to learn to stand out from the crowd.
The analytics challenges of tomorrow…
As the complexity of data collection, storage and processing decreases, analysts will need to shift their focus to answering business questions – and training machines to help them do so.