Hello. nice to meet you.
I help businesses to improve their websites, acquire more customers, grow, and prepare for the future.
I'm an expert in digital strategy, SEO, analytics, web development, WordPress, speed, martech, conversion rate optimisation and more.
I'm equally comfortable with defining the ‘big picture’ and strategic direction, as I am with getting my hands dirty in the nitty-gritty technical detail.
Some of my thinking
Website Security: Sensitive docs, robot blocks, and file-system locks
There’s a potential security flaw buried deep in millions of websites. Is yours exposing sensitive business information and documents?
How to do SEO in the year 20xx
It’s the same as it’s always been. You need to try harder. To do better. To improve everything about your business.
Digital Marketing is dead: survival tips for what comes next (Part 1)
In a world where customers neither want nor need to visit your website – when they can find what they want elsewhere – what happens next?
Why SEO agencies need to focus on expertise, not execution
Does outsourcing SEO to agencies work any more? Did it ever? What should they be doing for their money, exactly? Times are changing.
There’s no such thing as a Site Migration
Businesses ‘migrate’ websites and platforms all the time. But what does that mean, exactly? And, why does it always go so wrong? We need better, more consistent, terminology.
What the Walking Dead taught me about the future of consumer loyalty
In a world of unlimited options but limited differentiation, brands will need to learn to stand out from the crowd.
The analytics challenges of tomorrow…
As the complexity of data collection, storage and processing decreases, analysts will need to shift their focus to answering business questions – and training machines to help them do so.
My WordPress ‘cleanup’ script
Code to standardise awkward behaviours, remove superfluous settings and capabilities, and enhance/improve some default functions and approaches.