Hello. nice to meet you.
I’ve worked with some of the world’s biggest brands to improve their websites, acquire more customers, grow, and prepare for the future.
I'm an expert in digital strategy, SEO, analytics, web development, WordPress, performance, structured data, martech, conversion rate optimisation and more.
Whether you need help defining your strategic direction, or nitty-gritty technical support, I'm the consultant you need.
Hire me as a consultant
Some of my thinking
The agency triangle
Most conventional businesses are subject to the laws of the project management triangle. But agencies and consultants have an extra challenge.
Google have to improve their structured data reporting
Google’s structured data reports are increasingly confusing, misleading, and are going to become worse over time.
Tackling toxic profile spam on WordPress.org
I’ve discovered something rotten at the core of the WordPress.org website, which is poisoning the whole web.
Website Security: Sensitive docs, robot blocks, and file-system locks
There’s a potential security flaw buried deep in millions of websites. Is yours exposing sensitive business information and documents?
How to do SEO in the year 20xx
It’s the same as it’s always been. You need to try harder. To do better. To improve everything about your business.
Digital Marketing is dead: survival tips for what comes next (Part 1)
In a world where customers neither want nor need to visit your website – when they can find what they want elsewhere – what happens next?
Why SEO agencies need to focus on expertise, not execution
Does outsourcing SEO to agencies work any more? Did it ever? What should they be doing for their money, exactly? Times are changing.
There's no such thing as a Site Migration
Businesses ‘migrate’ websites and platforms all the time. But what does that mean, exactly? And, why does it always go so wrong? We need better, more consistent, terminology.