Jono Alderson

Exceptional technical SEO
for ambitious brands

Hire me as a consultant

Hello. Nice to meet you.

I'm an award-winning, world-leading SEO expert.

I help brands to compete on technical SEO, performance, and structured data.

Hire me as a consultant

I’ve worked with some of the world’s biggest brands to improve their websites, acquire more customers, grow, and prepare for the future.

I’m a globally recognised expert in digital strategy, SEO, analytics, WordPress, web performance, structured data, marketing technology, conversion rate optimisation and more.

From helping to define your strategic direction, to providing hands-on support to speed up your website, I'm the consultant you need.

Some of my thinking.

Browse more blog posts

Airport Resilience

How resilient is your brand, if you're silently, invisibly, and immeasurably failing your audience? You'll never know, because all you'll see is decreasing reach, increasing costs of acquisition, and your competitors eating your lunch.


1st December, 2023

WordPress vs WordPress

There’s been a lot of drama in the WordPress community this week, as people are questioning the relationship of and in Google’s search results.


16th September, 2023

With great power comes great responsibility

From today, I’m taking on additional responsibility at Yoast. We’re recognising that with a new job title – I’ll now be Head of SEO.


18th March, 2022

Looking for something in particular?

🧠 Consultancy

I'm available for hire as an independent consultant, specialising in technical SEO, performance optimisation, and structured data.

See how I can help

📢 Public speaking

I'm a prolific public speaker, keynoting events on topics ranging from SEO and analytics, to site speed and technology, brand strategy, and more.

See me speak

Some of the brands I've helped

What do people say about me?

Joost de Valk

Founder, Yoast SEO

I count working with Jono as one of the highlights of my career. It’s rare that you get to work with such extreme talent, and see it shape over time. Jono is not “just” one of the world’s best SEOs, he’s one of the world’s best digital marketers. He has a profound understanding of the needs of consumers, organizations and – and this is what makes him truly unique – the tech behind the web.

So few marketers these days can tell you why they’re measuring something. Jono can tell you that and also tell you how he’s measuring it, what the pitfalls are, and more. If you get a chance to work with him, I’d highly suggest grabbing that chance with both hands.

Chee Lo

Head of SEO, Trustpilot

[Jono is] clearly an expert in his field especially when handling sites at scale and complexity such as ours.
While uncovering a few site hygiene and content quality issues, he was always available to advise our engineering teams with ease and felt part of the team.

During the process, we revised our structured data strategy as recommended by Jono, and to this day, we still believe that it is one of the most sophisticated that exists in our space. I highly recommend Jono and welcome the opportunity to work with him again in the future.

Cindy Krum

Founder & CEO, MobileMoxie

[Jono] is incredibly smart, but he is also one of the best communicators that I have ever met. He’s able to distill complex, technical concepts into something that anyone could understand, and simultaneously also make the same concepts inspiring and resonant with almost any audience. He sees marketing strategies in all of their nuances and can think 5 steps ahead, to know all that needs to be planned for, downstream.

The SEO strategies and concepts that he recommends are always forward-thinking, clever, and efficient. He is hard-working and dedicated and does not waste time with strategies or tactics that won’t have an impact on the bottom line. His insights are highly sought-after, and anyone would be lucky to work with him.

Jes Sholz

Group CMO, Ringier AG

Quite simply, Jono is the maestro of technical SEO. He is the person I turn to first for an expert opinion because of his deep understanding of how to translate the needs of brands into relevant actions.

For no-nonsense, well-documented, tactical optimisations that will actually impact KPIs, Jono is the right consultant.