Hello. nice to meet you.
I’ve worked with some of the world’s biggest brands to improve their websites, acquire more customers, grow, and prepare for the future.
I'm an expert in digital strategy, SEO, analytics, web development, WordPress, performance, structured data, martech, conversion rate optimisation and more.
Whether you need help defining your strategic direction, or nitty-gritty technical support, I'm the consultant you need.
Hire me as a consultant
Some of my thinking
Google’s structured data reports are increasingly confusing, misleading, and are going to become worse over time.
I’ve discovered something rotten at the core of the WordPress.org website, which is poisoning the whole web.
There’s a potential security flaw buried deep in millions of websites. Is yours exposing sensitive business information and documents?
It’s the same as it’s always been. You need to try harder. To do better. To improve everything about your business.
In a world where customers neither want nor need to visit your website – when they can find what they want elsewhere – what happens next?
Does outsourcing SEO to agencies work any more? Did it ever? What should they be doing for their money, exactly? Times are changing.
Businesses ‘migrate’ websites and platforms all the time. But what does that mean, exactly? And, why does it always go so wrong? We need better, more consistent, terminology.
In a world of unlimited options but limited differentiation, brands will need to learn to stand out from the crowd.