Jono Alderson

Hello. Nice to meet you.

I'm an award-winning, world-leading SEO expert.

I help brands to compete on technical SEO, performance, and structured data.

I’ve worked with some of the world’s biggest brands to improve their websites, acquire more customers, grow, and prepare for the future.

I’m a globally recognised expert in digital strategy, SEO, analytics, WordPress, web performance, structured data, marketing technology, conversion rate optimisation and more.

From helping to define your strategic direction, to providing hands-on support to speed up your website, I'm the consultant you need.

Looking for something in particular?

🧠 Consultancy

I'm available for hire as an independent consultant, specialising in technical SEO, performance optimisation, and structured data.

See how I can help

📢 Public speaking

I'm a prolific public speaker, keynoting events on topics ranging from SEO and analytics, to site speed and technology, brand strategy, and more.

See me speak

Some of the brands I've helped

Booking.com

Yoast

Trustpilot

Nokia

Rackspace

Lebara

Kaspersky

Lego

McKinsey

Adidas

Samsung

Lenovo

The NHS

Distilled

Vodafone

WikiTribune

Just Eat

Microsoft

UK Government

Marriott Hotels

Wella

WordPress

Silentnight

P&G

TalkTalk

London Stock Exchange

La Redoute

Graze

Interflora

Zoopla

Google Squared

Missguided

BNP Paribas

Care UK

Lucion Group

Ikea

Bennetts

JustPark

Global Savings Group

Screwfix

Finder

Nitropack

UpdraftPlus

Sistrix

Semrush

Farnell

Go Compare

Uswitch

MoneySuperMarket

AIMCLEAR

Elsevier

Betsson

GGPoker

Ancestry

BMI Healthcare

Linkdex

DFDS Ferries

Skyscanner

Hitachi Capital

Provident Financial Group

What do people say about me?

Jono is not “just” one of the world’s best SEOs, he’s one of the world’s best digital marketers. He has a profound understanding of the needs of consumers, organizations and – and this is what makes him truly unique – the tech behind the web.

Joost de Valk

Founder, Yoast SEO

Jono is clearly an expert in his field especially when handling sites at scale and complexity such as ours. While uncovering a few site hygiene and content quality issues, he was always available to advise our engineering teams with ease and felt like part of the team.

Chee Lo

Head of SEO, Trustpilot

Jono is incredibly smart, but he is also one of the best communicators that I have ever met. He’s able to distil complex, technical concepts into something that anyone could understand. He sees marketing strategies in all of their nuances and can think 5 steps ahead, to know all that needs to be planned for, downstream.

Cindy Krum

Founder & CEO, MobileMoxie

Quite simply, Jono is the maestro of technical SEO. He is the person I turn to first for an expert opinion because of his deep understanding of how to translate the needs of brands into relevant actions. For no-nonsense, well-documented, tactical optimisations that will actually impact KPIs, Jono is the right consultant.

Jes Sholz

Group CMO (and respected SEO expert), Ringier AG

Jono is one of the smartest people I know. His perspectives on SEO, and technical SEO especially, are second-to-none. Having Jono as part of your SEO efforts is a guaranteed way to drive meaningful positive change in your online business.

Barry Adams

SEO consultant (and Google News expert), Polemic Digital

Jono is undoubtedly one of the best – if not THE best – technical SEOs I’ve encountered and had the pleasure of working with in my career. Jono knows technical SEO – particularly issues related to structured data, WordPress, CloudFlare, and website performance – inside and out. He comes up with creative solutions for solving complex SEO problems and is always a pleasure to work with. He is reliable, trustworthy, and an incredible asset to the SEO industry.

Lily Ray

SEO Consultant (and EEAT expert), Amsive

Jono has probably forgotten more about SEO than most people know! From advanced technical strategies through to what really matters to move SEO forward, aligned with clear business principles, Jono is a seasoned pro who you’d certainly want to have on your side!

Kevin Gibbons

Founder & CEO (and industry veteran), Re:signal

Jono is a Renaissance man. For those of us working in data and analytics, his truth is refreshingly grounded in data and observation, with sprinkles of experience and anecdotes to keep him at the front of the pack. An excellent researcher, engaging public speaker, captivating writer, and all-around helpful guy, Jono is a legend in the SEO and analytics communities for good reason!

Simo Ahava

Analytics consultant (and industry legend), Simmer Oy

The training with Jono was fantastic! Exactly what we hoped for and needed. Literally everything he discussed is actionable. This will have a significant positive impact on the work we provide for our clients.

Joe Warner

CTO of award-winning marketing agency, AIMCLEAR