Zombie companies
Many successful companies are already dead: sustained by past profits, customer inertia and leaders who mistake stagnation for resilience.
My Blog (page 1 of 11)
When scrutiny becomes cheap
In an information-abundant world, the challenge was being visible. In a scrutiny-abundant world, the challenge is being inspectable.
Marketing after the fog clears
The task is no longer to persuade the market that your trade-offs do not exist, but to make those trade-offs the reason the right people choose you.
Technical debt is becoming an AI problem
The debate around llms.txt, WebMCP and other AI protocols is revealing an uncomfortable truth about how businesses handle change.
The future of the web is weirdly human
The future of the web may end up looking a lot less like documents, and a lot more like the things it's trying to describe.
One website, one CMS
Running multiple CMSs on one website doesn’t just create complexity. It quietly destroys coherence, agility, and growth.
The inversion of purpose
The web spent decades optimising for conversion, just as AI began turning conversion itself into commodity infrastructure.
Speculation rules for evil
You can use speculation rules to make your site feel faster. You can also use them to make other sites do work they didn’t ask for.