Most conven­tional busi­nesses are subject to the laws of the project manage­ment triangle. But agen­cies and consult­ants have an extra chal­lenge.

Google’s struc­tured data reports are increas­ingly confus­ing, mislead­ing, and are going to become worse over time.

It’s the same as it’s always been. You need to try harder. To do better. To improve everything about your busi­ness.

In a world where custom­ers neither want nor need to visit your website – when they can find what they want else­where – what happens next?

Does outsourcing SEO to agen­cies work any more? Did it ever? What should they be doing for their money, exactly? Times are chan­ging.

Businesses ‘migrate’ websites and plat­forms all the time. But what does that mean, exactly? And, why does it always go so wrong? We need better, more consist­ent, termin­o­logy.