Do more than just supply a commodity to consumers who’re already ready to buy. Build a differentiated brand. Tell a compelling story. Stand out from the competition, and stand for something meaningful. Engage with, and in, the communities your audiences are in. Add value to conversations. Understand your audience’s questions and pain points, and solve for them. Provide value to audiences who’ll […]

In the coming years, everything that we know about marketing and advertising will be challenged. New technologies, changes in consumer behaviour, and the rise of intelligent personal assistants will make-or-break brands, organisations, and marketers. As practitioners, we’ll need to change how we think, and start preparing now. Here’s why. There’s a technical revolution underway Once upon a time, we […]

I recently dipped my toe into a discussion on Twitter by @CodrutTurcanu around what brands should consider when outsourcing SEO to agencies, and what to avoid. I wrote a quick response suggesting that brands should consider why they’re outsourcing, rather than what. When Codrut asked me to expand on this sentiment, it got me thinking and forced me to crystallise some […]

The digital revolution has eroded my attention span. It’s made me impatient. It’s saturated my waking hours with distractions, media, advertising, and content. I live in a constant barrage of stuff, vying for my attention around the clock. But I’m starting to fight back. I don’t want to just react to what’s pushed at me. So I’m reclaiming […]