It’s the same as it’s always been. You need to try harder. To do better. To improve everything about your busi­ness.

In a world where custom­ers neither want nor need to visit your website – when they can find what they want else­where – what happens next?

Does outsourcing SEO to agen­cies work any more? Did it ever? What should they be doing for their money, exactly? Times are chan­ging.

Busi­nesses ‘migrate’ websites and plat­forms all the time. But what does that mean, exactly? And, why does it always go so wrong? We need better, more consist­ent, termin­o­logy.

In a world of unlim­ited options but limited differ­en­ti­ation, brands will need to learn to stand out from the crowd.

As the complex­ity of data collec­tion, stor­age and processing decreases, analysts will need to shift their focus to answer­ing busi­ness ques­tions – and train­ing machines to help them do so.