My Blog (page 1 of 3)

The video games that made us

Like me, some of the most prominent, successful, and forward-thinking SEOs and digital marketers in the world are huge gamer geeks. Games shaped how we think, and how we work. These are the video games that made us.


11th May, 2024

Airport Resilience

How resilient is your brand, if you're silently, invisibly, and immeasurably failing your audience? You'll never know, because all you'll see is decreasing reach, increasing costs of acquisition, and your competitors eating your lunch.


1st December, 2023

WordPress vs WordPress

There’s been a lot of drama in the WordPress community this week, as people are questioning the relationship of and in Google’s search results.


16th September, 2023

With great power comes great responsibility

From today, I’m taking on additional responsibility at Yoast. We’re recognising that with a new job title – I’ll now be Head of SEO.


18th March, 2022

Silence is golden; security vs SEO?

One of WordPress' most basic security features creates a tricky SEO challenge. Empty files designed to protect against directory traversal leave behind dozens of dead end and headaches.


27th February, 2021

The agency triangle

Most conventional businesses are subject to the laws of the project management triangle. But agencies and consultants have an extra challenge.


29th February, 2020

Google have to improve their structured data reporting

Google's structured data reports are increasingly confusing, misleading, and are going to become worse over time.


30th December, 2019

Tackling toxic profile spam on

I've discovered something rotten at the core of the website, which is poisoning the whole web.


3rd October, 2019