On propaganda, perception, and reputation hacking
For the last two decades, SEO has been a battle for position. In the age of agentic AI, it becomes a perception battle, fought with propaganda.
My Blog (page 2 of 9)
There’s no such thing as a backlink
How SEO’s most common link myths flatten complexity, ignore trust, and risk making your strategy irrelevant in the AI-shaped web.
Standing still is falling behind
The internet isn’t a museum. It’s a coral reef - a living ecosystem in constant flux. You can sit perfectly still and still be swept miles off course.
Shaping visibility in a multilingual internet
Why your brand is being interpreted, misrepresented, or hallucinated in markets you’ve never touched - and what to do about it
The web isn’t URL-shaped anymore
Why SEO’s page-centric thinking is broken, and how machines are changing the rules of the web.
What the world’s first factory can teach us about AI
There’s something quietly unsettling about standing on the literal foundations of industrialisation.
It’s time for modern CSS to kill the SPA
Native CSS transitions have quietly killed the strongest argument for client-side routing. Yet people keep building terrible apps instead of performant websites.
Why semantic HTML still matters
If you want to build for performance, accessibility, discoverability, or resilience, you must start with HTML that means something.