My WordPress ‘cleanup’ script

My WordPress ‘cleanup’ script

I include the following, or something similar, in most of my WordPress projects. It lightly standardises some awkward behaviours, removes some superfluous settings and capabilities which I rarely/never use, and enhances/improves some default functions and approaches. Warning – do not simply copy and paste this into your theme/functions; it’ll need adapting to fit your use-case,[…]

Help! My developer won’t implement / wants to remove / objects to my redirects.

Help! My developer won’t implement / wants to remove / objects to my redirects.

A client recently asked me to chip in on a debate they were having with an internal tech team about retiring old 301 redirects. Concerns had been raised about ageing and legacy CMS functionality which needed to be replaced, and as part of this process the IT folks pushed to remove (and not replace) the thousands of redirects which the system was[…]

See, Think, Don’t: A response to Avinash’s marketing framework

See, Think, Don’t: A response to Avinash’s marketing framework

Avinash Kaushik, whom I have an enormous amount of respect for as a marketer, a speaker and an educator, has posted a summary of a new framework for digital marketing strategy and measurement. It’s great. Superb. Perfect, and unequivocally right. A conjunction of all of the content marketing, RCS and inbound philosophies into an elegant[…]