I read mountains of science fiction and fantasy novels. Over the years, some have stood out, and shaped the way I think. Here are some of the best.
I spent years resisting buying a Kindle, because I knew that it would mean the end of paper books (for me, at least). I enjoy the tactile interaction, the smell, the sensation of turning a page; all rich, sensory experiences. But eventually, I found myself caught without a book, unexpectedly finishing what I was reading, not[…]
I include the following, or something similar, in most of my WordPress projects. It lightly standardises some awkward behaviours, removes some superfluous settings and capabilities which I rarely/never use, and enhances/improves some default functions and approaches. Warning – do not simply copy and paste this into your theme/functions; it’ll need adapting to fit your use-case,[…]
Think again. Because… Your site is slow. Thousands of visitors each month land on or reach error pages, ‘out of stock’ messages, empty URLs and dead ends. Visitors frequently find the wrong products or services when they search, or content with incorrect or outdated information. They find pages targeted at the wrong country, currency or[…]
A client recently asked me to chip in on a debate they were having with an internal tech team about retiring old 301 redirects. Concerns had been raised about ageing and legacy CMS functionality which needed to be replaced, and as part of this process the IT folks pushed to remove (and not replace) the thousands of redirects which the system was[…]
I think that our industry is the best that it’s ever been, but, perhaps, also the best that it’ll ever be. Is it only downhill from here? Our industry is at a pivotal moment. We’re in a time where the people, agencies and brands which truly understand, practice and reap the rewards of SEO have[…]
In advertising and marketing, campaign performance – and by extension, success – is almost universally measured in the context of comparison to previous campaigns. The answer to “How did we do?” is invariably phrased in terms of “This campaign delivered X% more than that campaign“, or “We had Y% less traffic this week than this week last[…]
Avinash Kaushik, whom I have an enormous amount of respect for as a marketer, a speaker and an educator, has posted a summary of a new framework for digital marketing strategy and measurement. It’s great. Superb. Perfect, and unequivocally right. A conjunction of all of the content marketing, RCS and inbound philosophies into an elegant[…]