My Blog (page 2 of 3)
Does outsourcing SEO to agencies work any more? Did it ever? What should they be doing for their money, exactly? Times are changing.
Businesses 'migrate' websites and platforms all the time. But what does that mean, exactly? And, why does it always go so wrong? We need better, more consistent, terminology.
In a world of unlimited options but limited differentiation, brands will need to learn to stand out from the crowd.
As the complexity of data collection, storage and processing decreases, analysts will need to shift their focus to answering business questions - and training machines to help them do so.
Code to standardise awkward behaviours, remove superfluous settings, and enhance some default functions and approaches.
'Mobilegeddon' is part of a larger question around how well you serve your audience what they want or need, in a format that is suitable to their context.
There's always huge reluctance from the IT/developer community to implement, support or maintain 'bulky' redirect lists. But they're critical.
I think that our industry is the best that it's ever been, but, perhaps, also the best that it'll ever be. Is it only downhill from here?