Think you survived Mobilegeddon? Think again.

Think you survived Mobilegeddon? Think again.

Think again. Because… Your site is slow. Thousands of visit­ors each month land on or reach error pages, ‘out of stock’ messages, empty URLs and dead ends. Visitors frequently find the wrong products or services when they search, or content with incor­rect or outdated inform­a­tion. They find pages targeted at the wrong coun­try, currency or context. Thousands[...]

Help! My developer won't implement / wants to remove / objects to my redirects.

Help! My developer won't implement / wants to remove / objects to my redirects.

A client recently asked me to chip in on a debate they were having with an internal tech team about retir­ing old 301 redir­ects. Concerns had been raised about ageing and legacy CMS func­tion­al­ity which needed to be replaced, and as part of this process the IT folks pushed to remove (and not replace) the thou­sands of redir­ects which the system was power­ing.[...]

Letting go of yesterday

Letting go of yesterday

In advert­ising and market­ing, campaign perform­ance – and by exten­sion, success – is almost univer­sally meas­ured in the context of compar­ison to previ­ous campaigns. The answer to “How did we do?” is invari­ably phrased in terms of “This campaign delivered X% more than that campaign”, or “We had Y% less traffic this week than this week last[...]

See, Think, Don't: A response to Avinash's marketing framework

See, Think, Don't: A response to Avinash's marketing framework

Avinash Kaushik, whom I have an enorm­ous amount of respect for as a marketer, a speaker and an educator, has posted a summary of a new frame­work for digital market­ing strategy and meas­ure­ment. It’s great. Superb. Perfect, and unequi­voc­ally right. A conjunc­tion of all of the content market­ing, RCS and inbound philo­sophies into an eleg­ant model. However, it’s just unachiev­able.[...]