Advanced PDF tracking

Advanced PDF tracking

Many websites, espe­cially in B2B or long purchase cycle scen­arios, rely heav­ily on PDFs as part of their conver­sion process, reassurance/​validation content, and SEO strategy (gener­ally contain­ing white papers, case stud­ies, etc). Typically, the effect­ive­ness of these resources is meas­ured in two ways – from an SEO/​rankings perspect­ive, and from meas­ur­ing how frequently links to the[...]