My Blog (page 3 of 3)

Letting go of yesterday

In advertising and marketing, campaign performance - and by extension, success - is almost universally measured in the context of comparison to previous campaigns.

Conjecture

18th September, 2013

See, Think, Don’t: A response to Avinash’s marketing framework

The age of the entrepreneur which we're so desperately trying to live in depends on a much higher level of thinking and behaviour than our short-sightedness generally allows for.

Conjecture

22nd July, 2013

Advanced PDF tracking

The more effectively your PDFs are promoted, exposed, shared and consumed, the less you know about it.

Conjecture

17th February, 2013