My Blog (page 3 of 3)

Advanced PDF tracking

Many websites, especially in B2B or long purchase cycle scenarios, rely heavily on PDFs as part of their conversion process, reassurance/validation content, and SEO strategy (generally containing white papers, case studies, etc). Typically, the effectiveness of these resources is measured in two ways – from an SEO/rankings perspective, and from measuring how frequently links to the […]

17th February, 2013