If you want your blog to sell, stop selling
Stop trying to make every page a conversion engine. Accept that ads and content are different things. Be useful, be generous, be memorable.
My Blog (page 3 of 11)
A complete guide to HTTP caching
Despite being so fundamental, caching is one of the most misunderstood aspects of web performance.
You’re loading fonts wrong (and it’s crippling your performance)
Fonts are one of the most visible, most powerful parts of the web. And yet: almost everyone gets them wrong.
On propaganda, perception, and reputation hacking
For the last two decades, SEO has been a battle for position. In the age of agentic AI, it becomes a perception battle, fought with propaganda.
There’s no such thing as a backlink
How SEO’s most common link myths flatten complexity, ignore trust, and risk making your strategy irrelevant in the AI-shaped web.
Standing still is falling behind
The internet isn’t a museum. It’s a coral reef - a living ecosystem in constant flux. You can sit perfectly still and still be swept miles off course.
Shaping visibility in a multilingual internet
Why your brand is being interpreted, misrepresented, or hallucinated in markets you’ve never touched - and what to do about it
The web isn’t URL-shaped anymore
Why SEO’s page-centric thinking is broken, and how machines are changing the rules of the web.