My Blog (page 3 of 3)

Letting go of yesterday

In advertising and marketing, campaign performance - and by extension, success - is almost universally measured in the context of comparison to previous campaigns.


18th September, 2013

See, Think, Don’t: A response to Avinash’s marketing framework

The age of the entrepreneur which we're so desperately trying to live in depends on a much higher level of thinking and behaviour than our short-sightedness generally allows for.


22nd July, 2013

Advanced PDF tracking

The more effectively your PDFs are promoted, exposed, shared and consumed, the less you know about it.


17th February, 2013