What the world’s first factory can teach us about AI
There’s something quietly unsettling about standing on the literal foundations of industrialisation.
My Blog (page 4 of 11)
It’s time for modern CSS to kill the SPA
Native CSS transitions have quietly killed the strongest argument for client-side routing. Yet people keep building terrible apps instead of performant websites.
Why semantic HTML still matters
If you want to build for performance, accessibility, discoverability, or resilience, you must start with HTML that means something.
The hollow universe
The year is 2237. The universe is quiet. The worlds we used to visit are still there, but no one comes. They don’t know why. They don’t know what they did wrong.
Adrift in a sea of sameness
When sameness becomes a survival strategy, we don’t just lose market differentiation. We become fuel for our own redundancy.
“Performance Marketing” is just advertising (with a dashboard)
'Performance marketing’ is a con. We’ve mistaken trackability for value - and it’s costing us the future of marketing.
Stop testing. Start shipping.
Why tomorrow’s best-performing brands will be the bravest, not the most smartest.
Everything is now opaque
Your dashboards are lying. Attribution is dead. Marketing is now a black box - and if you’re forgettable, you’re finished.