My Blog (page 5 of 5)
Letting go of yesterday
In advertising and marketing, campaign performance - and by extension, success - is almost universally measured in the context of comparison to previous campaigns.
See, Think, Don’t: A response to Avinash’s marketing framework
The age of the entrepreneur which we're so desperately trying to live in depends on a much higher level of thinking and behaviour than our short-sightedness generally allows for.
Advanced PDF tracking
The more effectively your PDFs are promoted, exposed, shared and consumed, the less you know about it.
