Competitor research reimagined
Traditional SEO competitor research focuses on rankings and keywords, but understanding strategies, priorities, and constraints is key to staying ahead.
My Blog (page 6 of 9)
Rethinking SEO as a channel
If we want to succeed with SEO, we must stop treating it like PPC, and start using it to win the hearts and minds of our audiences - before they’re at the point of purchase.
The video games that made us
Like me, some of the most prominent, successful, and forward-thinking SEOs and digital marketers in the world are huge gamer geeks. Games shaped how we think, and how we work. These are the video games that made us.
It’s all just a game, right?
Now, more than ever, we need to consider our role as curators of the web; to balance the short-term demands of our businesses and clients with the integrity and utility of the web-to-come.
“Good content” isn’t enough
We must integrate genuine value, utility, and problem-solving into our content strategies. We must stop trying to find ways to make our 500-word articles seem helpful, and instead ensure that we’re producing content that is inherently helpful by design.
What is a search engine, anyway?
People search, and it’s our job (and unique ability) to shape the experiences they have, wherever that may be.
Everything, and nothing, is a ranking factor
Doing anything that improves how users experience your website makes your website more like the kind of website that Google would want to surface.
Do your Core Web Vitals scores really matter?
Even if it is only a ‘tie-breaker’, speeding up a slow website remains one of the best things that you can do for SEO.