SEO is no longer enough
We can choose to stop being a discipline whose job is to produce content, get links, and improve websites. Nobody’s imposed those constraints on us, except for ourselves.
My Blog (page 7 of 9)
Businesses aren’t designed to be ‘helpful’
Selling, converting, and advertising are still important, but they should be secondary to offering solutions and helping users navigate their challenges.
WordPress vs WordPress
There’s been a lot of drama in the WordPress community this week, as people are questioning the relationship of wordpress.org and wordpress.com in Google’s search results.
With great power comes great responsibility
From today, I’m taking on additional responsibility at Yoast. We’re recognising that with a new job title – I’ll now be Head of SEO.
Silence is golden; security vs SEO?
One of WordPress' most basic security features creates a tricky SEO challenge. Empty files designed to protect against directory traversal leave behind dozens of dead end and headaches.
The agency triangle
Most conventional businesses are subject to the laws of the project management triangle. But agencies and consultants have an extra challenge.
Google have to improve their structured data reporting
Google's structured data reports are increasingly confusing, misleading, and are going to become worse over time.
Tackling toxic profile spam on WordPress.org
I've discovered something rotten at the core of the WordPress.org website, which is poisoning the whole web.