It’s the same as it’s always been. You need to try harder. To do better. To improve everything about your business.

In a world where customers neither want nor need to visit your website – when they can find what they want elsewhere – what happens next?

Does outsourcing SEO to agencies work any more? Did it ever? What should they be doing for their money, exactly? Times are changing.

Businesses ‘migrate’ websites and platforms all the time. But what does that mean, exactly? And, why does it always go so wrong? We need better, more consistent, terminology.

In a world of unlimited options but limited differentiation, brands will need to learn to stand out from the crowd.

As the complexity of data collection, storage and processing decreases, analysts will need to shift their focus to answering business questions – and training machines to help them do so.

Think again. Because… Your site is slow. Thousands of visitors each month land on or reach error pages, ‘out of stock’ messages, empty URLs and dead ends. Visitors frequently find the wrong products or services when they search, or content with incorrect or outdated information. They find pages targeted at the wrong country, currency or[…]

A client recently asked me to chip in on a debate they were having with an internal tech team about retiring old 301 redirects. Concerns had been raised about ageing and legacy CMS functionality which needed to be replaced, and as part of this process the IT folks pushed to remove (and not replace) the thousands of redirects which the system was[…]