Most conventional businesses are subject to the laws of the project management triangle. But agencies and consultants have an extra challenge.

Google's structured data reports are increasingly confusing, misleading, and are going to become worse over time.

It's the same as it's always been. You need to try harder. To do better. To improve everything about your business.

In a world where customers neither want nor need to visit your website - when they can find what they want elsewhere - what happens next?

Does outsourcing SEO to agencies work any more? Did it ever? What should they be doing for their money, exactly? Times are changing.

Businesses 'migrate' websites and platforms all the time. But what does that mean, exactly? And, why does it always go so wrong? We need better, more consistent, terminology.

In a world of unlimited options but limited differentiation, brands will need to learn to stand out from the crowd.

As the complexity of data collection, storage and processing decreases, analysts will need to shift their focus to answering business questions - and training machines to help them do so.