It’s the same as it’s always been. You need to try harder. To do better. To improve everything about your business.
In a world where customers neither want nor need to visit your website – when they can find what they want elsewhere – what happens next?
Does outsourcing SEO to agencies work any more? Did it ever? What should they be doing for their money, exactly? Times are changing.
Businesses ‘migrate’ websites and platforms all the time. But what does that mean, exactly? And, why does it always go so wrong? We need better, more consistent, terminology.
In a world of unlimited options but limited differentiation, brands will need to learn to stand out from the crowd.
As the complexity of data collection, storage and processing decreases, analysts will need to shift their focus to answering business questions – and training machines to help them do so.
I read mountains of science fiction and fantasy novels. Over the years, some have stood out, and shaped the way I think. Here are some of the best.
I spent years resisting buying a Kindle, because I knew that it would mean the end of paper books (for me, at least). I enjoy the tactile interaction, the smell, the sensation of turning a page; all rich, sensory experiences. But eventually, I found myself caught without a book, unexpectedly finishing what I was reading, not[…]