Google’s struc­tured data reports are increas­ingly confus­ing, mislead­ing, and are going to become worse over time.

It’s the same as it’s always been. You need to try harder. To do better. To improve everything about your busi­ness.

In a world where custom­ers neither want nor need to visit your website – when they can find what they want else­where – what happens next?

Does outsourcing SEO to agen­cies work any more? Did it ever? What should they be doing for their money, exactly? Times are chan­ging.

Businesses ‘migrate’ websites and plat­forms all the time. But what does that mean, exactly? And, why does it always go so wrong? We need better, more consist­ent, termin­o­logy.

In a world of unlim­ited options but limited differ­en­ti­ation, brands will need to learn to stand out from the crowd.

As the complex­ity of data collec­tion, stor­age and processing decreases, analysts will need to shift their focus to answer­ing busi­ness ques­tions – and train­ing machines to help them do so.

Think again. Because… Your site is slow. Thousands of visit­ors each month land on or reach error pages, ‘out of stock’ messages, empty URLs and dead ends. Visitors frequently find the wrong products or services when they search, or content with incor­rect or outdated inform­a­tion. They find pages targeted at the wrong coun­try, currency or[...]