Conjecture (page 1 of 4)
The death of the category page?
Why would Google rank or return your individual category page—no matter how perfectly tailored to a specific query—when it can generate a better, more holistic result using data from across the web?
When empires fall
As businesses that have heavily relied on traditional SEO strategies fail to adapt, they'll leave gaps in the market, which can lead to interesting new opportunities.
Less is more
The future of successful websites won’t be defined by size but by precision. The websites that thrive will be those that carefully choose their battles, excelling in a few key areas rather than attempting to dominate an infinite digital landscape.
Competitor research reimagined
Traditional SEO competitor research focuses on rankings and keywords, but understanding strategies, priorities, and constraints is key to staying ahead.
Rethinking SEO as a channel
If we want to succeed with SEO, we must stop treating it like PPC, and start using it to win the hearts and minds of our audiences - before they’re at the point of purchase.
It’s all just a game, right?
Now, more than ever, we need to consider our role as curators of the web; to balance the short-term demands of our businesses and clients with the integrity and utility of the web-to-come.
“Good content” isn’t enough
We must integrate genuine value, utility, and problem-solving into our content strategies. We must stop trying to find ways to make our 500-word articles seem helpful, and instead ensure that we’re producing content that is inherently helpful by design.
What is a search engine, anyway?
People search, and it’s our job (and unique ability) to shape the experiences they have, wherever that may be.
