It’s the same as it’s always been. You need to try harder. To do better. To improve everything about your busi­ness.

In a world where custom­ers neither want nor need to visit your website – when they can find what they want else­where – what happens next?

Does outsourcing SEO to agen­cies work any more? Did it ever? What should they be doing for their money, exactly? Times are chan­ging.

Busi­nesses ‘migrate’ websites and plat­forms all the time. But what does that mean, exactly? And, why does it always go so wrong? We need better, more consist­ent, termin­o­logy.

In a world of unlim­ited options but limited differ­en­ti­ation, brands will need to learn to stand out from the crowd.

As the complex­ity of data collec­tion, stor­age and processing decreases, analysts will need to shift their focus to answer­ing busi­ness ques­tions – and train­ing machines to help them do so.

Think again. Because… Your site is slow. Thou­sands of visit­ors each month land on or reach error pages, ‘out of stock’ messages, empty URLs and dead ends. Visit­ors frequently find the wrong products or services when they search, or content with incor­rect or outdated inform­a­tion. They find pages targeted at the wrong coun­try, currency or[…]

A client recently asked me to chip in on a debate they were having with an internal tech team about retir­ing old 301 redir­ects. Concerns had been raised about ageing and legacy CMS func­tion­al­ity which needed to be replaced, and as part of this process the IT folks pushed to remove (and not replace) the thou­sands of redir­ects which the system was power­ing.[…]