Conjecture (page 1 of 2)

Airport Resilience

How resilient is your brand, if you're silently, invisibly, and immeasurably failing your audience? You'll never know, because all you'll see is decreasing reach, increasing costs of acquisition, and your competitors eating your lunch.


1st December, 2023

The agency triangle

Most conventional businesses are subject to the laws of the project management triangle. But agencies and consultants have an extra challenge.


29th February, 2020

Google have to improve their structured data reporting

Google's structured data reports are increasingly confusing, misleading, and are going to become worse over time.


30th December, 2019

How to do SEO in the year 20xx

It's the same as it's always been. You need to try harder. To do better. To improve everything about your business.


19th April, 2018

Digital Marketing is dead: survival tips for what comes next (Part 1)

In a world where customers neither want nor need to visit your website - when they can find what they want elsewhere - what happens next?


7th April, 2018

Blurring the Line Between CDN and CMS

Cloudflare's new "Workers" product provides the ability to write arbitrary JavaScript, which executes between the request and response.


10th October, 2017

Why SEO agencies need to focus on expertise, not execution

Does outsourcing SEO to agencies work any more? Did it ever? What should they be doing for their money, exactly? Times are changing.


7th April, 2017

There’s no such thing as a Site Migration

Businesses 'migrate' websites and platforms all the time. But what does that mean, exactly? And, why does it always go so wrong? We need better, more consistent, terminology.


1st April, 2017