Conjecture (page 2 of 2)
What the Walking Dead taught me about the future of consumer loyalty
In a world of unlimited options but limited differentiation, brands will need to learn to stand out from the crowd.
The analytics challenges of tomorrow…
As the complexity of data collection, storage and processing decreases, analysts will need to shift their focus to answering business questions - and training machines to help them do so.
Think you survived Mobilegeddon? Think again.
'Mobilegeddon' is part of a larger question around how well you serve your audience what they want or need, in a format that is suitable to their context.
Help! My developer won’t implement / wants to remove / objects to my redirects.
There's always huge reluctance from the IT/developer community to implement, support or maintain 'bulky' redirect lists. But they're critical.
The golden age of SEO?
I think that our industry is the best that it's ever been, but, perhaps, also the best that it'll ever be. Is it only downhill from here?
Letting go of yesterday
In advertising and marketing, campaign performance - and by extension, success - is almost universally measured in the context of comparison to previous campaigns.
See, Think, Don’t: A response to Avinash’s marketing framework
The age of the entrepreneur which we're so desperately trying to live in depends on a much higher level of thinking and behaviour than our short-sightedness generally allows for.
Advanced PDF tracking
The more effectively your PDFs are promoted, exposed, shared and consumed, the less you know about it.
