See, Think, Don’t: A response to Avinash’s marketing framework

Avinash Kaushik, whom I have an enormous amount of respect for as a marketer, a speaker and an educator, has posted a summary of a new framework for digital marketing strategy and measurement. It’s great. Superb. Perfect, and unequivocally right. A conjunction of all of the content marketing, RCS and inbound philosophies into an elegant[…]

Advanced PDF tracking

Many websites, especially in B2B or long purchase cycle scenarios, rely heavily on PDFs as part of their conversion process, reassurance/validation content, and SEO strategy (generally containing white papers, case studies, etc). Typically, the effectiveness of these resources is measured in two ways – from an SEO/rankings perspective, and from measuring how frequently links to the[…]