Conjecture (page 2 of 2)

Think you survived Mobilegeddon? Think again.

Think again. Because… Your site is slow. Thousands of visitors each month land on or reach error pages, ‘out of stock’ messages, empty URLs and dead ends. Visitors frequently find the wrong products or services when they search, or content with incorrect or outdated information. They find pages targeted at the wrong country, currency or […]

26th April, 2015

Help! My developer won’t implement / wants to remove / objects to my redirects.

A client recently asked me to chip in on a debate they were having with an internal tech team about retiring old 301 redirects. Concerns had been raised about ageing and legacy CMS functionality which needed to be replaced, and as part of this process the IT folks pushed to remove (and not replace) the thousands of redirects which the system was […]

11th December, 2014

The golden age Of SEO?

I think that our industry is the best that it’s ever been, but, perhaps, also the best that it’ll ever be. Is it only downhill from here? Our industry is at a pivotal moment. We’re in a time where the people, agencies and brands which truly understand, practice and reap the rewards of SEO have […]

27th April, 2014

Letting go of yesterday

In advertising and marketing, campaign performance – and by extension, success – is almost universally measured in the context of comparison to previous campaigns. The answer to “How did we do?” is invariably phrased in terms of “This campaign delivered X% more than that campaign“, or “We had Y% less traffic this week than this week last […]

18th September, 2013

See, Think, Don’t: A response to Avinash’s marketing framework

Avinash Kaushik, whom I have an enormous amount of respect for as a marketer, a speaker and an educator, has posted a summary of a new framework for digital marketing strategy and measurement. It’s great. Superb. Perfect, and unequivocally right. A conjunction of all of the content marketing, RCS and inbound philosophies into an elegant […]

22nd July, 2013

Advanced PDF tracking

Many websites, especially in B2B or long purchase cycle scenarios, rely heavily on PDFs as part of their conversion process, reassurance/validation content, and SEO strategy (generally containing white papers, case studies, etc). Typically, the effectiveness of these resources is measured in two ways – from an SEO/rankings perspective, and from measuring how frequently links to the […]

17th February, 2013