Conjecture (page 2 of 2)
As the complexity of data collection, storage and processing decreases, analysts will need to shift their focus to answering business questions - and training machines to help them do so.
'Mobilegeddon' is part of a larger question around how well you serve your audience what they want or need, in a format that is suitable to their context.
There's always huge reluctance from the IT/developer community to implement, support or maintain 'bulky' redirect lists. But they're critical.
I think that our industry is the best that it's ever been, but, perhaps, also the best that it'll ever be. Is it only downhill from here?
In advertising and marketing, campaign performance - and by extension, success - is almost universally measured in the context of comparison to previous campaigns.
The age of the entrepreneur which we're so desperately trying to live in depends on a much higher level of thinking and behaviour than our short-sightedness generally allows for.
The more effectively your PDFs are promoted, exposed, shared and consumed, the less you know about it.