The web isn’t URL-shaped anymore
Why SEO’s page-centric thinking is broken, and how machines are changing the rules of the web.
Conjecture (page 3 of 8)
It’s time for modern CSS to kill the SPA
Native CSS transitions have quietly killed the strongest argument for client-side routing. Yet people keep building terrible apps instead of performant websites.
Why semantic HTML still matters
If you want to build for performance, accessibility, discoverability, or resilience, you must start with HTML that means something.
Adrift in a sea of sameness
When sameness becomes a survival strategy, we don’t just lose market differentiation. We become fuel for our own redundancy.
“Performance Marketing” is just advertising (with a dashboard)
'Performance marketing’ is a con. We’ve mistaken trackability for value - and it’s costing us the future of marketing.
Stop testing. Start shipping.
Why tomorrow’s best-performing brands will be the bravest, not the most smartest.
Everything is now opaque
Your dashboards are lying. Attribution is dead. Marketing is now a black box - and if you’re forgettable, you’re finished.
JavaScript broke the web (and called it progress)
We replaced simple websites with complex apps nobody asked for. Now it takes a complex build pipeline just to change a headline.