It’s time for modern CSS to kill the SPA
Native CSS transitions have quietly killed the strongest argument for client-side routing. Yet people keep building terrible apps instead of performant websites.
Conjecture (page 4 of 9)
Why semantic HTML still matters
If you want to build for performance, accessibility, discoverability, or resilience, you must start with HTML that means something.
Adrift in a sea of sameness
When sameness becomes a survival strategy, we don’t just lose market differentiation. We become fuel for our own redundancy.
“Performance Marketing” is just advertising (with a dashboard)
'Performance marketing’ is a con. We’ve mistaken trackability for value - and it’s costing us the future of marketing.
Stop testing. Start shipping.
Why tomorrow’s best-performing brands will be the bravest, not the most smartest.
Everything is now opaque
Your dashboards are lying. Attribution is dead. Marketing is now a black box - and if you’re forgettable, you’re finished.
JavaScript broke the web (and called it progress)
We replaced simple websites with complex apps nobody asked for. Now it takes a complex build pipeline just to change a headline.
The rise of synthetic authority
What if AI-created authority - authored not by a named human expert, but generated by a system trained on the sum of human knowledge - becomes not only viable, but preferable?